According
to a interesting but meaningful and important research, there are 6 main personas that best identify personal brand
types.
They are - Altruists, Careerists, Hipsters, Boomerangs, Connectors & Selective.
Every branding type represents a motivation through which
individuals share information and establish how they're seen within their
industry.
Only self-analysis can determine which of this traits best fits your
branding efforts, however, you must remember to be true to who you truly are to
be successful.
6 Types of Personal Brand - Which
One Are You?
More
than just a marketing strategy, your personal brand is how you appear to the
world.
A successful personal brand creates a consistent impression
that allows you to achieve both your personal and professional goals.
At
its best, your brand should be a true reflection of who you are. This includes
everything from your current skill set to your personal values.
If
showcased correctly, those who identify with who you are will recognize you as
a though leader within your community - which is why it’s so important for you
to correctly personify what makes you truly unique.
Although
there are as many different categories of personal branding as there are
people, six “personas “are very important than others.
The
Altruist
Altruists are individuals who are
highly recognized for their commitment to helping others. These are people who
not only dedicate themselves in terms of actions, but also with regard being
mindful with their personal relationships.
The Careerist
True careerists are those who are have shown a preference
for professional advancement above all other personal achievements. More often
associated with business-related networks such as LinkedIn, careerists
constantly share information that will raise their status in their industry.
The Hipster
The
hipster branding refers to a recognized subculture of progressive individuals
who embrace individuality above all else. Although the term has existed since
the Jazz age, modern hipsters are usually associated with young Millennial who
eschew mainstream trends.
A hipster is also a person who likes to try
things first and share them with others. Hipsters can adopt aspects of
both altruism and careerism. For them, sharing is seen as an essential part of
their existence.
The Boomerang
The
boomerang brand type refers to people who share content and generate
interactions simply to create discord through controversy.
In many cases, they
don't necessarily agree with the content-choosing to pass on the information
for the potential of being seen as provocative.
The Connector
Connectors
are people who pride themselves on their ability to bring people together.
These are usually the individuals who are well connected and openly use their
network to unite.
Typically creative, they obtain validation and satisfaction
through others.
The Selective
The
selective is a person that only shares information with specific people. They
usually carefully curate information based on general needs and interests of
the target audience. They're largely known as being resourceful.
So,
which of these personal brand type’ best fit you? To determine that often takes
careful self-analysis that will allow you to reveal your values, strengths and
weaknesses.
There are lots of excellent resources available
which will enable you to determine your most authentic self.
The
most important thing to remember, however, is that you cannot fake a successful
personal brand.
People want to connect with others who are living the values
they espouse.
End.
Thanks.
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